Code: | IMSS2006 | ||||||||||||||||||||||||||
Acronym: | ISM | ||||||||||||||||||||||||||
Section/Department: | Department of Economics and Management | ||||||||||||||||||||||||||
Semester/Trimester: | 2nd Semester | ||||||||||||||||||||||||||
Courses: |
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Teaching weeks: | 15 | ||||||||||||||||||||||||||
Weekly workload: |
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Head: |
Maria Teresa Gomes Valente da Costa |
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Lectures: |
Maria Teresa Gomes Valente da Costa |
English
•Recognize the importance of innovation and strategy in firm´s development
•Understand, analyse and apply metodologies and tools for startegic and innovation analyse.
PART I- STRATEGIC MANAGEMENT
1- Strategic Management - An Introduction
2- Strategy – Definition
3- Components of a Strategy Statement
4- Strategic Management Process
5- Corporate and division strategic planning
6- Business Strategic Planning
7- Models for strategic formulation
PART II- INNOVATION
1-Innovation - An Introduction
2-What is innovation
3-Types Of Innovation
4-Strategic innovation
•Expository method for theoretical approach
•Development of several activities and projects supported in the methodology “learning by doing”. This experiential-learning methodology, allows students to improve competences such as responsibility, confidence, team work, comunication, taking risks and decisions, simulating problems that occur in business environment
Activities in class - 70%
Final work: Theoretical essay about innovation (2/3 students +/- 10 pages) – 30%
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